About the Toolkit
Effectively communicating the benefits and opportunities of zero emissions vehicles (ZEVs) requires an understanding of the barriers and misconceptions faced by a specific population and the language and imagery that would speak to their values and identity. This is why local and municipal governments are uniquely positioned to engage citizenry in the ZEV conversation.
The ZEV Story Toolkit is crafted by the Community Energy Association (CEA) and compiles insight from over 6 years working with rural regions in Canada in the area of ZEVs, including significant efforts to better understand how to communicate the opportunity of ZEVs to rural Canadians. This Toolkit was tested and refined through pilot implementation in two communities: City of Revelstoke and the City of Rossland. Some additional engagement and communications tactics were tested in complementary work with northwest Alberta.
The ZEV Story Toolkit equips local and regional governments to be the designers and delivery agents of quality, creative communications materials in order to improve awareness and increase ZEV adoption in their community. The toolkit includes a guide as well as examples and templates to walk local governments from project conception through to creating communications materials.
Below you will find the main Toolkit PDF. In the subsequent sections of this site you can find examples from the two pilot communities as well as templates to adapt for your own ZEV Story workshop. Please credit CEA if you use the materials in this toolkit. We recommend reviewing the PDF first and then use this site to easily access all the examples and templates.
We are happy to answer questions about this guide and or toolkit. Contact CEA directly at email@example.com
View & download the Toolkit PDF:
Resources by Module
Ensure a diversity of stakeholders are in the room to contribute a wide range of perspectives to your campaign. Having participants from different backgrounds with various expertise will also allow you tap into the values and core identity of your community. The audience you gather at the workshop will also leave with more information about the local transition to zero emissions vehicles. In this way, you will build local knowledge of the role ZEVs will play in the economy.
In pilot workshops, participants represented the following organizations:
- Local tourism
- Regional tourism
- Local tourism operator (large employer)
- EV drivers/ambassadors
- City Hall: planning department, fleet procurement, infrastructure departments
- City Hall: elected officials
- Chamber of Commerce
- Business Improvement Association
- Private sector - large employers
- Neighbouring municipalities
- EV dealerships
- Relevant non-profits
- Community housing representatives
Example Summary Report:
Rossland – 5 ZEV Stories
Revelstoke – ski roadtrip
Revelstoke – EV Car Share
Rossland – Stacey, Mike & Dani
Rossland – Kathy & Dave
Rossland – Dave & Kathy
Rossland – Aaron
Rossland – Matt, Esme & Sawyer
The videos above were produced as part of the two pilot ZEV Story workshops. Additional assets created for pilot communities are above in the "Materials" drop down.